What If IBM's Rommetty and Apple's Cook Were to Swing for the Fences?I was at IBM's z13 mainframe launch last week, and it brought back a lot of memories, because I was at IBM when the era of the mainframe collapsed. I also happened to be covering Apple when the era of the Mac collapsed, following the launch of Windows 95, and I have watched both companies recover -- largely by rediscovering what made them great in the first place.
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What If IBM's Rommetty and Apple's Cook Were to Swing for the Fences?