The plying game: An inside look at the voracious, insatiable world of App Store reviews<article>
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Reviews are the lifeblood of online sales—as buyers, we rely heavily on the opinions of others to help inform our decisions. Sure, we research potential purchases first, but ultimately the one- to five-star ratings beside the things we want to buy are often the final arbiters over whether we add something to our carts or move along.</p><p>
When it comes to the App Store, that rudimentary rating system is taken to the utmost degree. Our window to buy is often measured in seconds, and the majority of our purchases are based on impulse rather than need. Even if you’re looking for a specific kind of game or utility, the star rating holds a disproportionate amount of weight, especially when the app you’re considering is sandwiched between a dozen search results. Few of us do a much comparison shopping before we settle on which “Get” button to tap, so we place a great deal of trust in the cumulative score reflecting prior users’ level of satisfaction.</p><p class="jumpTag"><a href="/article/2905352/the-plying-game-an-inside-look-at-the-voracious-and-insatiable-world-of-app-store-reviews.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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The plying game: An inside look at the voracious, insatiable world of App Store reviews
