Apple’s bold plan to convert casual music fans into streaming subscribers

Apple’s bold plan to convert casual music fans into streaming subscribers

Imagine clicking iTunes’ “Buy” button to purchase the latest record from Drake or Pharrell Williams, only to get a popup from Apple suggesting you’re behind the times. That’s what might happen as Apple uses its massive consumer base to push<span class="ellipsis">…</span><div class="read-more">Read more ›</div><img width='1' height='1' src='

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Source: Apple’s bold plan to convert casual music fans into streaming subscribers