Why iOS 9's ad-blocking is bad news for Google<article>
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Apple didn’t openly declare war on ads at this year’s Worldwide Developers Conference, but quietly included a new feature in iOS 9 that will dramatically cut down on mobile ads you see.</p><p>
The company included a tool for developers in the latest version of iOS that supports
ad-blocking extensions in Safari. That means you’ll be able to install an ad-blocker in the App Store just like you can install ad-blocking extensions in Safari on your Mac.</p><p>
<strong>What this means for you:</strong> Mobile ads eat up data that could be used for other, more important activities, like checking your email or streaming music. Being able to block annoying ads, some of which are
awful App Store redirects, will be a huge improvement for the Safari browsing experience, saving you money by using less data and time by loading pages faster. Sounds like a win all around, right? But the new move is striking fear in the hearts of companies and publishers who rely on you viewing mobile ads to make money.</p><p class="jumpTag"><a href="/article/2935143/why-ios-9s-ad-blocking-is-bad-news-for-google.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Why iOS 9's ad-blocking is bad news for Google
