Apple Retail Stores to Offer Third-Party Accessories in New Apple-Style PackagingApple is planning to introduce new co-designed packaging for many of the third-party accessories that it sells in its stores, according to retail store information shared by
9to5Mac. Apple has reportedly been working with several third-party accessory manufacturers on packaging design, helping to create a new look for boxes to better fit in with the packaging that's used for Apple's own products.
Companies participating in Apple's revamped packaging efforts include Tech21, Sena, Incase, Mophie, Logitech, and Life Proof. When these products are sold in Apple Stores, they'll be sold with simple, no-frills white boxes with minimal labeling as seen in photos.
<img src="
" alt="applenewpackaging" width="800" height="570" class="aligncenter size-full wp-image-456488" />
According to the memo, the packaging will be mostly white to match the Mac, iPhone, and Apple Watch boxes, while they will also include simpler fonts, new photography, higher-quality materials, and more consistent compatibility labeling. This shift is yet another in a string for third-parties that has included new environmental guidelines and a ban on leveraging early iPhone leaks.
Apple's new head of retail, Angela Ahrendts, has been working to
revamp the Apple Store experience in recent months, streamlining the purchasing process and reimagining both product discovery and customer-employee interactions. The packaging redesign is part of a larger effort to overhaul Apple's in-store accessory lineup, limiting the number of products that are sold for a more refined look.
News of the revamped packaging was first shared by
Mac Otakara [
Google Translate] in June, and a sneak preview of what the accessory sections of Apple's retail stores might look like can be seen at the company's
Upper East Side store in New York.
<img src="
" alt="uppereastsidestore" width="800" height="582" class="aligncenter size-full wp-image-456489" />
<center>Apple's Upper East Side store, image via Mark Lennihan, Associated Press</center> Apple Store accessory sections are expected to begin seeing changes starting next week, which is when the new packaging will be introduced.
Recent Mac and iOS Blog Stories •
NBA Player Blames Elbow Injury on Larger-Screened iPhone •
How to Customize Apple TV to Show Only the Channels You Use •
'World's First Swim App' on Apple Watch Put to the Test in New Video •
Using the Timer, Alarm, and Stopwatch Apps on Apple Watch •
Apple Music Debuts Eminem's New Music Video, Announces Dr. Dre's Beats 1 Radio Show •
TextBlade Update: An Inside Look at Production Troubles and New Info on Shipping Estimates •
Video Review: Hands-On With Urban Armor Gear's iPad and iPhone 6 Plus Cases •
How to Troubleshoot Apps Overusing Energy in OS X<br clear='all'/>
<a href="
http://rc.feedsportal.com/r/233194326116/u/49/f/648327/c/35070/s/47e2a9dc/sc/28/rc/1/rc.htm" rel="nofollow"><img src="
http://rc.feedsportal.com/r/233194326116/u/49/f/648327/c/35070/s/47e2a9dc/sc/28/rc/1/rc.img" border="0"/>[/url]
<a href="
http://rc.feedsportal.com/r/233194326116/u/49/f/648327/c/35070/s/47e2a9dc/sc/28/rc/2/rc.htm" rel="nofollow"><img src="
http://rc.feedsportal.com/r/233194326116/u/49/f/648327/c/35070/s/47e2a9dc/sc/28/rc/2/rc.img" border="0"/>[/url]
<a href="
http://rc.feedsportal.com/r/233194326116/u/49/f/648327/c/35070/s/47e2a9dc/sc/28/rc/3/rc.htm" rel="nofollow"><img src="
http://rc.feedsportal.com/r/233194326116/u/49/f/648327/c/35070/s/47e2a9dc/sc/28/rc/3/rc.img" border="0"/>[/url]
<img src="[url]http://da.feedsportal.com/r/233194326116/u/49/f/648327/c/35070/s/47e2a9dc/sc/28/a2.img" border="0"/>[/url]
<img src="[url]http://adchoice.feedsportal.com/r/233194326116/u/49/f/648327/c/35070/s/47e2a9dc/sc/28/ach.img" border="0"/>[/url]<img width="1" height="1" src="
http://pi.feedsportal.com/r/233194326116/u/49/f/648327/c/35070/s/47e2a9dc/sc/28/a2t.img" border="0"/><img width="1" height="1" src="
http://pi2.feedsportal.com/r/233194326116/u/49/f/648327/c/35070/s/47e2a9dc/sc/28/a2t2.img" border="0"/><img width='1' height='1' src='
' border='0'/><div class="feedflare">
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=yIl2AUoC8zA" border="0"></img>[/url]
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=6W8y8wAjSf4" border="0"></img>[/url]
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=qj6IDK7rITs" border="0"></img>[/url]
</div><img src="
http://feeds.feedburner.com/~r/MacRumors-Front/~4/m6SRKMyHwWk" height="1" width="1" alt=""/>
Source:
Apple Retail Stores to Offer Third-Party Accessories in New Apple-Style Packaging
