Swiss TV station ditches traditional cameras for iPhones<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>A Swiss TV station has apparently elected to ditch its traditional TV cameras in favor of using iPhones. On-camera reports are now filmed using an
iPhone 6 and a selfie stick instead of the larger camera setup. The initiative is evidently a cost-saving measure, as well as an effort to make the station more responsive, according to the station's news director.</p> <!--break--> <p>From
Le Temps (translated from French):</p>
<p>A partnership with Swisscom, which provides the opportunity for the iPhone 6 and technology support needed, the experience is conceived as "a quest for lightness and responsiveness, but also a track to reduce the costs of newscast, "he adds. The transaction should thus costing a few thousand Swiss francs, which is not a detail for Leman Bleu and CHF 4 million budget.</p>
<p>This isn't the first time such an experiment has been attempted. A Scandinavian news crew has also recently gone all-iPhone. Additionally, a U.S.-based station, tried doing the same thing in 2014, but ultimately gave up due to quality concerns.</p> <p>Source:
Le Temps</p> </div></div></div><br clear='all'/>
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Swiss TV station ditches traditional cameras for iPhones
