Apple’s retail challenge: An increasingly complex relationship with public spaces<div class="feat-image">
</div><p>“We will know we have done really great if it feels like a town square,” explained Apple’s SVP of Retail Angela Ahrendts
in May 2016. Ahrendts was specifically referring to Apple’s flagship
Union Square store in San Francisco, but the goal was part of a broader initiative to reimagine the experience of all Apple retail stores.</p>
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Apple’s retail challenge: An increasingly complex relationship with public spaces