Apple Music takes 25% of market share as COVID-19 boosts streamingCounterpoint says Global subscriptions hit 394 million in Q1 of 2020.
What you need to know
Counterpoint has released new research into music streaming.
Figures suggest Apple took 25% of Global Music Streaming Revenue in Q1 of 2020.
COVID-19 has reportedly accelerated growth.
New Counterpoint Research figures suggest that Apple Music captured 25% of streaming revenue in Q1 of 2020, as COVID-19 accelerated growth.
According to the new report:
Global online music streaming subscriptions spiked 35% YoY in Q1 2020 to reach 394 million subscriptions, according to the latest findings from Counterpoint Research. This was driven by increased usage of the OTT platforms as people stayed at home amid the COVID-19 outbreak. Promotional offers like free trials and subscription price cuts in emerging markets added to the growth. Increase in podcast genres on the music streaming platforms was another big factor for people to tune in.
According to Counterpoint's figures, Spotify continu...
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Apple Music takes 25% of market share as COVID-19 boosts streaming
