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Author Topic: Apple still can't keep up with iPhone 12 Pro demand  (Read 420 times)
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« on: January 21, 2021, 04:05:19 pm »

Apple still can't keep up with iPhone 12 Pro demand

"iPhone 12 Pro lead times remain extended far beyond any model launched in the past 4 years"

What you need to know


Morgan Stanley's Katy Huberty says that Apple is struggling to keep up with iPhone 12 Pro demand.
Supply chain sources indicate Apple reallocated 2 million iPhone 12 mini units in favor of 2 million iPhone 12 Pro units.


A new report from Morgan Stanley analyst Katy Huberty says Apple is still struggling to keep up with demand for the iPhone 12 Pro. In a note relayed by Philip Elmer-DeWitt Huberty writes:


  We continue to believe that the iPhone will outperform expectations in the December quarter, as the mix shift to higher-end iPhone 12 models is a tailwind to ASPs and revenue growth. iPhone 12 Pro lead times remain extended far beyond any model launched in the past 4 years at 10 days. Lead times decreased from 22 days ~2 weeks ago as Apple ramps iPhone 12 production signaled by our iPhone supply chain team, led by Sharon Shih, recently raising March quarter iPh...

Source: Apple still can't keep up with iPhone 12 Pro demand
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