Apple will have to start charging for Apple TV+ eventually, but when?And will people pay?
A new report claims that 62% of Apple TV+ users aren't paying for the service and 29% won't when they're told they need to. That obviously presents Apple with a problem – because despite what its financial results might suggest, money doesn't grow on trees.
And Apple Originals cost a lot of money to make. At some point, Apple needs to start to recoup some of its expenses.
Apple clearly knows that it has a problem here. It recently extended the Apple TV+ trials until July in an attempt to get as much content onto the streaming service as possible before it starts charging more people for a service they've already said they won't pay for. Apple seems to be hoping to have people hooked on Apple TV+ content by the time the bills start rolling in.
To some extent, it might be succeeding. Recent numbers suggest that the second season of Servant is twice as popular as the first. With the second season of For All Mankind around the corner, we could see something sim...
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Apple will have to start charging for Apple TV+ eventually, but when?
