Intel should be ashamed of its Apple silicon attack adsThere's just no need for it.
Apple released its M1 chips into the wild at the end of last year and Intel's nose was immediately pushed out of joint. Speed tests of all kinds have shown that the first-generation Apple silicon bests Intel's chips handily, and the chipmaker isn't happy. So it's gone on the offensive.
Not by making better chips – it's still struggling with that. Instead, Intel is running attack ads that are trying to show what the M1 can't do. Whether the arguments are valid, or not.
The goings-on of the last couple of days are actually sad to see. I remember Intel and Apple getting together to rid us of the IBM PowerPC chips that were holding Macs back in the 1990s. I remember everyone being excited to see what those super-fast Pentium chips could do. And they did a lot, making some great machines over the years. But now Intel is IBM, and Apple – ably abetted by TSMC – is the world leader in making chips that are fast, use little power, and don't cook people's ...
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Intel should be ashamed of its Apple silicon attack ads
