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Author Topic: Amazon Sidewalk and Why Marketing Expertise Matters  (Read 202 times)
HCK
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« on: June 14, 2021, 04:05:16 pm »

Amazon Sidewalk and Why Marketing Expertise Matters

The problem with Amazon Sidewalk isn't the technology. It's the lack of clever marketing which is pervasive in the technology market. Let's explore one of the sustained weaknesses in tech -- the lack of critical marketing acumen. We'll then close with the product of the week, an alternative to the Ring doorbell camera that also might make a quick and easy Father's Day present.

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