Ive: Most Apple competitors have “completely wrong goals”
How can consumer electronics makers avoid merely matching new Apple features and try to think ahead of the company's designers? Apple design guru Jonathan Ive did a rare Q&A about Apple's design process, how inspirations become actual products and why copycat designs often fail.
http://feedproxy.google.com/~r/TheAppleBlog/~3/INq_wFUTlmA/
