Apps get better at retaining users, iOS more than Android
App users are a flaky group, easily discarding apps in favor of the hot new thing. But new data suggests they are developing more loyal toward apps, abandoning them less frequently and visiting their favorite apps more often, according to app analytics firm Localytics.
http://feedproxy.google.com/~r/TheAppleBlog/~3/CspCLIfeX-o/