Passbook steps up to the plate with MLB support
Hot on the heels of Wednesday’s iOS 6 launch, Major League Baseball became one of the highest profile companies to publicly embrace Passbook, unveiling mobile ticketing through iOS 6’s digital passes and card management feature.
Passbook is one of the flagship additions to Apple’s mobile operating system in the iOS 6 update. It’s also been something of a mystery to iOS device owners, as Apple had offered few specifics prior to Wednesday’s iOS 6 on how exactly the feature would work.
That changed Wednesday night when MLB Advanced Media, the interactive media arm for Major League Baseball, announced that four teams would support ticketing through Passbook. Fans attending games for the San Francisco Giants, New York Mets, Boston Red Sox, and Kansas City Royals will be able to store electronic tickets on their iPhones and iPod touches and use them to attend home games for the rest of the 2012 season.
I had the chance to see Passbook in action Wednesday night, as MLB Advanced Media showed off the service at a San Francisco Giants home game. Here’s what you can expect from this new addition to iOS 6—at least if you and your iPhone are heading out to a ballgame.
Keep reading...
http://www.macworld.com/article/2010156/passbook-steps-up-to-the-plate-with-mlb-support.html
