Innovation and iteration: The two sides of Apple
If you’re the kind of person who frequently peruses publications of a technical nature, you’ve undoubtedly seen the headlines: “Apple no longer innovates!” And although I know that these headlines and accompanying stories are generated largely to raise dander and attract clicks, I must agree with their main thrust. Currently, Apple isn’t innovating.
Whoa, whoa, hang on there, Reader With Angry Fingers Poised Over Keyboard. Before you dash off the kind of note that you’ll later regret, let me finish. I agree that Apple’s latest work is not innovative. But here’s the important postscript.
Whose work is?
This boils down to semantics. The word innovate refers to creating something that is new or original. At one time you could reasonably apply the term to the work of Newton, Tesla, Einstein, Ford, and Elvis. These days, however, it apparently takes little more than a bigger screen, a faster processor, and a blue-rather-than-red LED to lay claim to the term.
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