Apple hires TAG Heuer marketing exec ahead of rumored 'Swiss-made' iWatch launch<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='
http://www.imore.com/apple-hires-tag-heuer-marketing-exec-ahead-rumored-swiss-made-iwatch-launch' title="Apple hires TAG Heuer marketing exec ahead of rumored 'Swiss-made' iWatch launch"><img src='
http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2013/02/Apple-iwatch-Render-3.jpg?itok=wqdtpVfI' />[/url]</p> <p>Apple has hired the sales director for Swiss watch maker TAG Heuer. The man was apparently hired to help launch Apple's long-rumored
iWatch, thought by many to be coming this fall. The unnamed executive left TAG Heuer last week Jean-Claude Biver, head of watch brands for TAG Heuer's parent company LVMH, believes that this has to do with how Apple will market the watch, according to
CNBC:</p> <!--break-->
<p>Apple's plans to hire Swiss watch experts are an attempt to market its product as "Swiss made", which senior luxury goods analyst at Bernstein, Mario Ortelli, said is a label that is synonymous with quality when it comes to watches.</p>
<p>Apple, along with other tech companies, is said to have been trying to hire Swiss watchmakers and watch executives for wearable projects. How would you feel about a "Swiss-made" iWatch? Leave your thoughts with us below in the comments.</p> <p>Source:
CNBC</p> </div></div></div><div id="comment-wrapper-nid-25544"></div><img width='1' height='1' src='
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Apple hires TAG Heuer marketing exec ahead of rumored 'Swiss-made' iWatch launch
