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Author Topic: Part 4) The Departure of a “Tyrant”  (Read 558 times)
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« on: August 30, 2014, 09:00:37 am »

Part 4) The Departure of a “Tyrant”

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: While Apple PR portrayed former VP of Worldwide Corporate Communications Katie Cotton’s departure as a way for the executive to spend more time with her children, the true reason for her departure more likely was Tim Cook’s different vision for […]<img alt="" border="0" src="http://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=338110&subd=9to5mac&ref=&feed=1" width="1" height="1" />

Source: Part 4) The Departure of a “Tyrant”
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