If Apple wants its wearable to matter to normal people, here's what an iWatch must deliver<article>
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<p dir="ltr">When Apple unveils its wearable at
Tuesday’s press event, it will grit its teeth and prepare for violent blowback, as if launching an experimental rocket. The iWatch, or whatever it’s to be called, might soar to the heavens and dazzle us all. But it might also sputter at takeoff, and blow up in Apple’s face.</p><p dir="ltr">Consumer-tech manufacturers insist wearables have potential. Witness Samsung and its binge-development of
seven smartwatches in a single year. But normal folks at home aren’t embracing smartwatches and activity trackers with enthusiasm. Not a single smartwatch has become a mainstream, runaway hit, and
market research tells us that after six months of use, about one-third of all consumers stop using their wearable devices entirely.</p><p class="jumpTag"><a href="/article/2603524/if-apple-wants-its-wearable-to-matter-to-normal-people-heres-what-an-iwatch-must-deliver.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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If Apple wants its wearable to matter to normal people, here's what an iWatch must deliver
