NightOwl goes back to bar basics to scoop up fed-up Foursquare users<article>
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<p>Foursquare and Yelp have
solved local search. Pick a business, especially a bar or restaurant, and you can find just out just about any detail using either app, from tips and photos to recommendations and rewards. But a new start-up, an iOS discovery app called
NightOwl, is launching in New York on Thursday to prove there’s room for one more.</p><p>NightOwl plugs into Foursquare and Yelp to take their most useful info—tips and reviews—and combines it with an algorithm that tells you exactly where you want to go. Cofounder and CEO Kevin Madden calls it the Nightlife Genome Project, a cheeky nod to Pandora’s scientific categorization of songs.</p><p class="jumpTag"><a href="/article/2849806/nightowl-goes-back-to-bar-basics-to-scoop-up-fed-up-foursquare-users.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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NightOwl goes back to bar basics to scoop up fed-up Foursquare users
