Can Apple ever be doomed again?
Some tech pundits ask, on occasion: Is Apple doomed? The answer right now is most certainly not. In fact, the better question to ask is: Can Apple ever really be doomed again?
What is doomed
First, the history: What do writers mean when they suggest Apple is doomed? In June 1997, when Wired magazine’s cover showed the Apple logo with the tagline “Pray,” there was at least a reasonable argument to be made about Apple’s long-term viability: The company was struggling with a messy product line, numerous ill-fated products, seemingly unstoppable competition from Microsoft, and more.
Recall that 1997 was the year Microsoft invested $150 million in Apple’s continued growth—and Apple seriously needed that money. That situation—needing that relatively small influx of cash from a serious competitor to stay afloat—does sort of have “doomed” written all over it, right?
But let’s look at Apple today.
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