Tim Cook at D11: Apple Television - There Is a Grand Vision At the D11: All Things Digital conference in Rancho Palos Verdes, California, Walt Mossberg and Kara Swisher sat down with Apple CEO Tim Cook to ask him questions on a number of topics. The discussion unsurprisingly included the much rumored Apple branded television set and the overall TV experience, which Cook said "could be better." When questioned about whether or not content deals were holding up the possibility of an Apple television experience, Cook declined to comment, but he did reiterate that television is an area of intense interest for Apple.I don't want to go into detail, but it continues to be an area of great interest for us. The product and relationships we've built provide a lot more knowledge than we would have otherwise. And popularity has been larger than we thought, and we aren't marketing it.Cook again declined to comment when pressed about Apple’s future television plans, but he did confirm that “there is a grand vision” in place. When Walter Isaacson’s biography of Steve Jobs was published with a passage on Jobs’ desire to revolutionize the television industry, speculation about a possible Apple “iTV” ramped up. Rumors flew about the iTV throughout 2012, but slowed down towards the end of the year as no solid hints about the product materialized. Most recently, an April rumor suggested that a 60-inch iTV might launch in late 2013. During the interview Cook also revealed that 13 million Apple TV set top boxes have been sold all together. Cook's full commentary can be found in our transcript, available here. Recent Mac and iOS Blog Stories • Google+ for iOS Updated with Auto Enhance, Interactive Google Offers • Olloclip Creates Photo App to Complement Its 3-in-1 Lens Accessory • Upcoming Real Racing 3 Update to Add Dubai Autodrome • Sketchy Rumor Claims Apple Launching 12.9-Inch 'iPad Maxi' in Early 2014 to Target Ultrabooks • EU Regulators Questioning Carriers Over Apple's iPhone Contract Demands • OS X 10.8.4 Build 12E55 Seeded to Developers • Automatic Connected Car System Delayed Until August • Best Buy to Discount iPhone by $50 Beginning Sunday
http://www.macrumors.com/2013/05/28/tim-cook-at-d11-apple-television-there-is-a-grand-vision/
