Animoji will sell iPhonesBleeding edge 3D scanning sensors aren't very relatable. Animoji that take on your facial expressions and make iMessage even more emotionally resonant? Take our money!
It's been a bad year Apple firmware leaks. Last month it was unfiltered HomePod firmware accidentally placed in a public directory. This weekend it was iOS 11 Gold Master (GM) firmware leaked to a news outlet.
Leaks happen. They suck for Apple, which loses the value of surprise at the upcoming keynote, and all the employees who have their weekends shattered, their grand unveilings ruined, and will face yet tighter and less convenient disclosure policies going forward. But, they can also help consumers get an earlier, if murkier, glimpse at what's coming up next, so they can better plan their purchases.
I have no beef with leaks. Revel in them or avoid them as you wish, just like you do movie trailers, script leaks, and episode bootlegs. The choice is entirely yours. Just don't read the spoilers and then claim nothin...
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Animoji will sell iPhones
