Opinion: Can Apple afford to go cheaper with new iPhones?
Conventional wisdom says Apple both desperately needs a cheaper iPhone model to compete with low end Android and Nokia offerings, while also holding that lower margins would destroy the company's profitability. Its history offers examples of reaching a middle ground.
http://feeds.appleinsider.com/click.phdo?i=bdbacc0034746324e62b3047537b5acc
