Apple drops to second place in J.D. Power tablet satisfaction
Apple CEO Tim Cook enjoys touting the high ratings of his company’s products in areas like usage, customer loyalty, and customer satisfaction, but he may not be so thrilled about the latest rankings from J.D. Power. For the first time since the firm started measuring customer satisfaction for tablets, Apple has dropped out of the top spot.
In volume two of the 2013 U.S. Tablet Satisfaction Study, it was Samsung who took the crown with a score of 835, just edging out Apple’s score of 833. Apple can console itself with the knowledge that it still handily beat the average satisfaction rating of 821. The iPad also topped Amazon’s Kindle, which scored 826; Asus, which came in at the average of 821; and Acer, who was also in the study.
But why the shake up at the top?
The answers come in the more detailed breakdown of the study: Apple scored top marks in overall satisfaction, performance, ease of use, physical design, and tablet features; Samsung, on the other hand, scored similarly high in overall satisfaction, but ranked no more than “better than most” in physical design and tablet features, and brought in “about average” ratings in both ease of use and performance.
To read this article in full or to leave a comment, please click here
http://www.macworld.com/article/2059568/apple-drops-to-second-place-in-j-d-power-tablet-satisfaction.html#tk.rss_all
