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Title: Ratings show TV audiences still prefer TBWA Apple ads to in-house commercials Post by: HCK on July 01, 2014, 09:00:27 pm Ratings show TV audiences still prefer TBWA Apple ads to in-house commercials
Bloomberg has published an interesting look at audience responses to Apple’s recent in-house advertising efforts compared to ads produced by the company’s long-time agency partner TBWA Media Arts Lab. As you can see from the graph above, Apple’s two most popular recent ads were both outsourced, though the in-house “Chicken Fat” (or “Strength,” as Apple […]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=9to5mac.com&blog=22754319&post=330401&subd=9to5mac&ref=&feed=1" width="1" height="1" /> Source: Ratings show TV audiences still prefer TBWA Apple ads to in-house commercials (http://feedproxy.google.com/~r/9To5Mac-MacAllDay/~3/2ae3Tisy9NI/) |