Apple Music’s potential is bigger than even Taylor Swift can see<article>
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It doesn’t officially launch until next week, but Apple Music is already hitting some sour notes. First there was the slightly off-key introduction with some cringeworthy dance moves from Senior Vice President of Internet Software and Services Eddy Cue. Then there were the pot-shots from its biggest competitors, with
Spotify CEO Daniel Ek’s dismissive tweet and
Rdio’s welcome letter. But it was all just noise until Taylor Swift added her sizable voice.</p><p>
The prodigious pop star created a stir Sunday by
posting an epistle to Tumblr that outlined her reasons for holding back her runaway hit record
1989 from Apple’s service. The TL;DR summary? Money. Potentially losing Swift’s hit-infused pop masterpiece is a obviously a blow to Apple Music, but even more damaging than the inability to stream “Blank Space” and “Style” is the negative attention her letter drew immediately. To say Taylor Swift yields influence over the young and hip is to underestimate her nearly 60 million Twitter followers, and criticizing an Apple product just days before its release—not to mention getting the largest company in the world to flip-flop just a few hours later—shows the kind of power she has.</p><p class="jumpTag"><a href="/article/2938558/apple-music-s-potential-is-bigger-than-even-taylor-swift-can-see.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Apple Music’s potential is bigger than even Taylor Swift can see
