Think Retro: When Apple packaging made the hard sell<article>
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Today, every one of Apple’s products comes in a clean white box. They’re barely decorated, just a picture of the product that nestles inside and some apologetically light grey text tucked away in a corner detailing specs and mandatory regulatory information. It was not always thus; here’s the box one of my Newton MessagePads came in.</p><figure class="large ">
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http://images.techhive.com/images/article/2014/11/apple_packaging_01-100532523-large.jpg" height="387" width="580" alt="apple packaging 01"/>
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Yes, of course I kept the box.</p></figcaption>
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For a child of the ’80s like me, that style of photography—moody, low-lit, with shafts of light picking out form and texture—is still desperately exciting. And even as a kid, I was excited about the idea of working, of business, of being productive, so the kind of language and lifestyle you see in the pictures was terribly beguiling. (I’d like to blame the ’80s for this too, with its emphasis on self-improvement and free market economies, but maybe I was just a weird kid.)</p><p class="jumpTag"><a href="/article/2851994/think-retro-when-apple-packaging-made-the-hard-sell.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Think Retro: When Apple packaging made the hard sell
