Sticker fight! Apple shows the magic of iMessage for iPhone 7Silly heart face. Thumbs down. Power Puff pout. Blah. Blah. Blah. Flapping bird. Sparkle lips. Panda with gold chain — Latest Apple ad is a complete STICKER FIGHT!
iMessage was one of the best things about iOS 10 and stickers were one of the best things about iMessage. The ability to slap a sad, silly, happy, cheeky, sassy, naughty, nifty sticker onto text, images, and even other stickers made messages... more human. And the ability to stack stickers, turning them into living, collaborative, communication art — it's just fantastic. Especially when it results in the total ostickeration of the original, underlying message.
I could talk appreciation and messaging fashion all day, but I need to get to Apple's new ad which, as good ads do, shows rather than tells just how fun stickers really all. It's young, it's vibrant, it's fun, and it's catchy.
It's part of Apple's Practically Magic series of spots for iPhone 7 but it's also more than that. It's culturally fresh ...
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Sticker fight! Apple shows the magic of iMessage for iPhone 7
