Samsung’s top marketing exec says ad campaigns mocking Apple were ‘relevant, bold and right’

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Samsung’s top marketing exec says ad campaigns mocking Apple were ‘relevant, bold and right’

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<p>Samsung’s executive VP for global marketing Younghee Lee has told <a href="http://www.adweek.com/news/advertising-branding/qa-how-samsung-embraced-innovation-become-global-master-brand-marketing-171893" target="_blank">AdWeek[/url] that its ad campaigns mocking Apple products were ‘relevant, bold and right.’</p>
<p> <a href="http://9to5mac.com/2016/06/15/samsung-ads-mock-apple-comment/#more-435380" class="more-link">more…[/url]</p>
Filed under: <a href='http://9to5mac.com/category/aapl-company/'>AAPL Company[/url] Tagged: <a href='http://9to5mac.com/tag/samsung/'>Samsung[/url], <a href='http://9to5mac.com/tag/samsung-ad-campaign/'>Samsung ad campaign[/url], <a href='http://9to5mac.com/tag/samsung-ad-campaigns/'>Samsung ad campaigns[/url], <a href='http://9to5mac.com/tag/samsung-ads/'>Samsung ads[/url], <a href='http://9to5mac.com/tag/samsung-mocks-apple/'>Samsung mocks Apple[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/9to5mac.wordpress.com/435380/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/9to5mac.wordpress.com/435380/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/9to5mac.wordpress.com/435380/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/9to5mac.wordpress.com/435380/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/9to5mac.wordpress.com/435380/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/9to5mac.wordpress.com/435380/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/9to5mac.wordpress.com/435380/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/9to5mac.wordpress.com/435380/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/9to5mac.wordpress.com/435380/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/9to5mac.wordpress.com/435380/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/9to5mac.wordpress.com/435380/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/9to5mac.wordpress.com/435380/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/9to5mac.wordpress.com/435380/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/9to5mac.wordpress.com/435380/" />[/url] <img alt="" border="0" src="[/img]?host=9to5mac.com&blog=22754319&post=435380&subd=9to5mac&ref=&feed=1" width="1" height="1" /><img alt="" border="0" src="[/img]?host=9to5mac.com&blog=22754319&post=435380&subd=9to5mac&ref=&feed=1" width="1" height="1" /><div class="feedflare">
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Source: Samsung’s top marketing exec says ad campaigns mocking Apple were ‘relevant, bold and right’