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Title: Samsung's Oscar ads? $20 million. Ellen's selfie? Priceless Post by: HCK on March 05, 2014, 02:00:04 pm Samsung's Oscar ads? $20 million. Ellen's selfie? Priceless
How ABC, Twitter and Samsung stage-managed the world's most re-tweeted snapshot. <p>FORTUNE -- The photo had everything. Lights. Action. That sparkle of spontaneity. And subjects who really know how to smile for a camera.</p> <p>But the moment that turned into the world's most-retweeted post -- 3.1 million and counting -- wasn't 100% spontaneous. Rather, it was the fortuitous product of a carefully planned multimillion-dollar business arrangement that served the mutual interests of MORE (http://tech.fortune.cnn.com/2014/03/04/apple-samsung-20-million/)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&blog=8466345&post=135416&subd=fortunebrainstormtech&ref=&feed=1" width="1" height="1" /><img src="http://feeds.feedburner.com/~r/fortuneapple20/~4/zhe1pxv93MI" height="1" width="1"/> Source: Samsung's Oscar ads? $20 million. Ellen's selfie? Priceless (http://rss.cnn.com/~r/fortuneapple20/~3/zhe1pxv93MI/http://tech.fortune.cnn.com/2014/03/04/apple-samsung-20-million/#commentshttp://tech.fortune.cnn.com/2014/03/04/apple-samsung-20-million/feed/atom/) |