Apple wants to know more about your listening habits<article>
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Apple, it seems, has acquired U.K. company Semetric and its Musicmetric analytics platform, which could allow Apple to keep better track of what people listen to.</p><p>
There is little doubt that Apple has plans to step up its music push following last year’s acquisition of the Beats headphone vendor and streaming music service for about $3 billion. The acquisition of Semetric hints that Apple has larger plans for its future offerings, and associated services.</p><p>
Earlier this month Semetric changed its registered address, as recorded at the U.K.’s Companies House, to the same one as Apple Europe. The move was first spotted by Music Ally, which also pointed out that
Semetric has a new director: Gene Daniel Levoff of 1 Infinite Loop, Cupertino, California—Apple’s global headquarters.</p><p class="jumpTag"><a href="/article/2873152/apple-wants-to-know-more-about-your-listening-habits.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Apple wants to know more about your listening habits
