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Title: Part 3) Strategies: The “Art of Deep Background” and Controlling the Press Post by: HCK on August 30, 2014, 09:00:37 am Part 3) Strategies: The “Art of Deep Background” and Controlling the Press
From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Apple’s PR department presents a cool, measured public-facing image: it only responds to press inquiries when it wants to, doesn’t offer quotes unless they’ll be reprinted without criticism, and responds directly only when it determines that something needs to […]<img alt="" border="0" src="http://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=338109&subd=9to5mac&ref=&feed=1" width="1" height="1" /> Source: Part 3) Strategies: The “Art of Deep Background” and Controlling the Press (http://feedproxy.google.com/~r/9To5Mac-MacAllDay/~3/KgnzjcvG_W4/) |