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Apple’s latest Shot on iPhone ad is a 5 hour one-take video through the Hermitage museum

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<p>The latest installment in Apple’s ongoing Shot on iPhone ad campaign is a daring one, a five-hour journey through the State Hermitage Museum in St. Petersburg, Russia.</p>
<p>Shot on iPhone 11 Pro (https://amzn.to/3cOgO7A) in 4K, Apple says the 5 hour 19 minute 28 second video was recorded on one battery charge. The journey covers more than 45 galleries and not only features the art on exhibition, but Apple set up several live performances along the way. Watch the video after the break …</p>
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