Apple in talks to buy podcast recommendation service Swell for $30 million

[HCK]

Apple in talks to buy podcast recommendation service Swell for $30 million

Apple is in talks to buy Swell, a startup described as “Pandora for talk radio,” according to several sources. Swell’s service compiles different podcasts and sorts them into personalized streams, thereby acting as a sort-of podcast recommendation system. The deal<span class="ellipsis">…</span><div class="read-more">Read more ›</div><!-- end of .read-more --><img width='1' height='1' src='http://cultofmac.com.feedsportal.com/c/33797/f/606249/s/3cf022b9/sc/23/mf.gif' border='0'/><br clear='all'/>

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Source: Apple in talks to buy podcast recommendation service Swell for $30 million