MLS Season Pass nearing 1M subs prior to Messi bump, team execs frustrated with Apple’s lack of transparency<div class="feat-image">
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<p>Football superstar Lionel Messi is expected to kickstart Major League Soccer interest for Apple, but how were the numbers looking prior to Messi’s debut?</p>
<p>Unsurprisingly, Apple has a tight seal on any real data for its MLS Season Pass subscription service. The company is in its first year of a decadelong deal that gives it exclusive streaming rights to the US men’s soccer league.</p>
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MLS Season Pass nearing 1M subs prior to Messi bump, team execs frustrated with Apple’s lack of transparency
