Apple's Shrewdly Radical iPhone Trade-In Program
Apple's new iPhone trade-in program has the potential to radically amp up Apple's control of its iPhone customer base and even has the potential to change how iPhones are sold. On the surface, it's just a play for customer convenience, a move to get a customer to walk back into a retail store and buy something. Fair enough. Definitely smart.
http://www.macnewsworld.com/rsstory/78884.html
