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Title: The Macalope: Survey shenanigans Post by: HCK on February 12, 2013, 11:00:59 pm The Macalope: Survey shenanigans
Another week, another survey that uses Apple to gin up news about an organization that no one’s ever heard of before. This time it’s an outfit called OnDevice Research; CNet’s Lance Whitney brings us the surprising results. “iPhone 5 rated 5th in U.S. user satisfaction” (tip o’ the antlers to iHKDesign). Well, not really so surprising when the goal of your survey is to generate buzz rather than information. To read this article in full or to leave a comment, please click here http://www.macworld.com/article/2027861/the-macalope-survey-shenanigans.html |