Emails reveal details of Apple's revenue deal with AmazonDoes it imply special treatment?
What you need to know
Emails seem to have revealed a deal struck between Apple and Amazon in 2016.
It was the foundation of Amazon Prime video coming to the App Store and Apple TV.
Apple appears to have offered a 15% revenue share for subscriptions, rather than its usual 30.
Emails released as part of a House antitrust probe yesterday have revealed that Apple and Amazon struck a seemingly more favorable deal in order to get Amazon Prime Video on the App Store.
As noted by Mark Gurman:
Now we know how Apple convinced Amazon to finally put Prime Video on the App Store in 2017: Apple agreed to only take 15% of revenue from Prime Video subscriptions made on iOS, versus the 30% they were taking from others.
https://t.co/vscPLYKFe2 pic.twitter.com/75e46VGiai— Mark Gurman (@markgurman) July 29, 2020
Writing for Bloomberg, Gurman explains:
Eddy Cue, an Apple senior vice president, and Amazon Chief Executive Officer Jeff Bezos negotiated direct...
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Emails reveal details of Apple's revenue deal with Amazon
