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Apple airs new holiday ad 'Misunderstood' featuring iPhone 5s and more

<!--CONTENT START--><p><img data-credit="Apple" data-mep="58361" src="http://hss-prod.hss.aol.com/hss/storage/adam/12e78aceb027577841e4e41fe1db8816/gingerbread.jpg" alt="" /></p>

<p>Apple has kept with its annual tradition of airing a seasonal ad featuring Apple devices in holiday settings (https://www.youtube.com/watch?v=ImlmVqH_5HM). Last night, the company's 2013 holiday ad aired (https://www.youtube.com/watch?v=ImlmVqH_5HM); it's 90 seconds long, noticeably longer than most TV spots. It's set to the tune of "Have Yourself A Merry Little Christmas" and shows a family gathering for the holiday.</p>

<p>We won't spoil the emotional twist of the ad, but the title -- combined with early scenes of a teenage boy who seems to be distancing himself from the celebrations around him by burying his nose in his iPhone -- may give you a hint where this is going.</p>

<p>You can check out Apple's annual tearjerker below.</p>

<p><iframe allowfullscreen="" frameborder="0" height="253" src="//www.youtube.com/embed/ImlmVqH_5HM?rel=0" width="450"></iframe></p>

<p>Note that the "film within the ad," shot entirely on the iPhone 5s, is also posted to YouTube and embedded for your viewing pleasure.</p>

<p><iframe allowfullscreen="" frameborder="0" height="253" src="//www.youtube.com/embed/JEGLhdaFBSE?rel=0" width="450"></iframe></p><p style="padding:5px;clear:both;">Apple airs new holiday ad 'Misunderstood' featuring iPhone 5s and more (http://www.tuaw.com/2013/12/17/apple-airs-new-holiday-ad-misunderstood-featuring-iphone-5s-a/) originally appeared on TUAW - The Unofficial Apple Weblog (http://www.tuaw.com) on Tue, 17 Dec 2013 00:30:00 EST.  Please see our terms for use of feeds (http://legal.aol.com/terms-of-service/full-terms/).<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6>Source (https://www.youtube.com/watch?v=ImlmVqH_5HM)&nbsp;|&nbsp;<a href="http://www.tuaw.com/2013/12/17/apple-airs-new-holiday-ad-misunderstood-featuring-iphone-5s-a/" rel="bookmark" title="Permanent link to this entry">Permalink[/url]&nbsp;|&nbsp;<a href="http://www.tuaw.com/forward/20790082/" title="Send this entry to a friend via email">Email this[/url]&nbsp;|&nbsp;<a href="http://www.tuaw.com/2013/12/17/apple-airs-new-holiday-ad-misunderstood-featuring-iphone-5s-a/#comments" title="View reader comments on this entry">Comments[/url]

Source: Apple airs new holiday ad 'Misunderstood' featuring iPhone 5s and more (http://www.tuaw.com/2013/12/17/apple-airs-new-holiday-ad-misunderstood-featuring-iphone-5s-a/)