Apple passes Coke and Google to become 2013's most valuable brand<!--CONTENT START--><p><img alt="MYANMAR-US-IT-TELECOM-APPLE" data-caption="A child tries an Apple product at a shop on its opening day at a mall in Yangon on September 28, 2013. Apples first authorized reseller in Myanmar started to sell Apple products at a store in Yangon. AFP PHOTO/Soe Than WIN (Photo credit should read Soe Than WIN/AFP/Getty Images)" data-mep="11339" src="
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<p>Over the past 13 years of
Interbrand's chart of the most valuable global brands, one company has kept its sweet, bubbly perch at number one --
Coca-Cola. The Atlanta-based beverage maker's run at the top ends today;
Interbrand's 2013 report, released last night, sees Coke bumped down to number three behind No. 2 (and biggest gainer)
Google and the
world's most valuable brand, Apple.</p>
<p>Interbrand's analysis puts the value of Apple's brand at close to US$100 billion, and the recent record-breaking launch of the iPhone 5c and 5s served only to burnish the company's image. The report
glowingly details Apple's achievement: "For revolutionizing the way we work, play and communicate-and for mastering the ability to surprise and delight -- Apple has set a high bar for aesthetics, simplicity and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed."</p>
<p>Among the superlatives for
Apple's brand performance are a nod to the company's retail presence ("performing 17 times better than any other physical retail store") and the anticipation for a possible leap into wearable computing (citing the hiring of
Yves Saint Laurent CEO Paul Denève and
Nike FuelBand guru Jay Blahnik). The report also acknowledges the challenges to the company's brand power, including competition from Microsoft, Android and Samsung.</p>
<p>[via
The New York Times]</p><p style="padding:5px;clear:both;">
Apple passes Coke and Google to become 2013's most valuable brand originally appeared on
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Apple passes Coke and Google to become 2013's most valuable brand
