Pebble seeks to tap the Chinese market<article>
<section class="page">
<p>
Pebble hopes to replicate in China the success it has had in the U.S., by working to build a fanbase for its smartwatches.</p><p>
Three years ago, Pebble’s first product launched on Kickstarter as a crowdfunded project that initially raised over $10 million from thousands of backers.</p><p>
“We have always had a tight relationship with the people using the product, and our intention is to continue that in China,” said Eric Migicovsky, Pebble’s CEO in an interview on Wednesday.</p><p>
The Silicon Valley startup is still in the early stages of tapping the country’s market, and only a month ago it upgraded its software to support Chinese language characters. It also began offering its smartwatches as a crowdfunding campaign on local e-commerce site JD.com that managed to rake in almost 300,000 yuan ($49,000) from 1,400 supporters earlier in April.</p><p class="jumpTag"><a href="/article/2916352/pebble-seeks-to-tap-the-chinese-market.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
Source:
Pebble seeks to tap the Chinese market
