HACKINTOSH.ORG | Macintosh discussion forums

Apple Debuts Music-Themed iPad Air 2 Ad Ahead of Grammy Awards

Ahead of tonight's telecast of the 57th annual Grammy Awards, Apple has debuted a new music-themed iPad commercial titled "Change (http://www.apple.com/ipad/changing-music/?cid=www-us-ipad-tv-change-music)" featuring Swedish singer Elliphant, Los Angeles-based producer Gaslamp Killer, and English DJ Riton.
 
 <center><iframe width="560" height="315" src="//www.youtube.com/embed/IkWlxuGxxJg?feature=player_detailpage" frameborder="0" allowfullscreen></iframe></center>
 The ad shows the three musicians composing a remix to Elliphant's "All Or Nothing" entirely on an iPad, from initial songwriting, production, recording, and more. Apps shown throughout the add include Apple's GarageBand (http://appshopper.com/music/garageband) for songwriting, iMPC Pro (http://appshopper.com/music/impc-pro) for production, Serato Remote (http://appshopper.com/music/serato-remote) for live performances and Manual Camera (http://appshopper.com/photography/manual-camera-control-focus-exposure-iso-shutter-speed-wb-and-more) for filming video.
 
 Billboard also reports (http://www.billboard.com/biz/articles/6465554/apple-debuts-new-music-focused-ipad-push-amidst-grammys-pre-telecast) that Apple CEO Tim Cook and SVP of Internet Software and Services were the focus of much attention at a pre-Grammy party held by record producer Clive Davis. Apple is estimated to have paid upwards of $2 million for its Grammy ad.
 
 The new iPad ad follows rumors of a revamped Beats Music subscription service, with a report (http://www.macrumors.com/2015/02/04/apple-new-beats-music-service/) last week noting that Apple would be charging $7.99 per month for access on OS X , iOS, Apple TV, and Android. Apple is expected to relaunch Beats Music later this year, possibly at June during the company's annual Worldwide Developer's Conference.
 
 
 Recent Mac and iOS Blog Stories
 • Buyer's Guide: Deals on Retina MacBook Pro, iPad Mini 2, Apps, and Apple Accessories (http://www.macrumors.com/2015/02/06/buyers-guide-deals-february-6/)
 • Apple Forces Users to Upgrade to Newest Adobe Flash Player to Patch Vulnerabilities (http://www.macrumors.com/2015/02/06/apple-forces-adobe-flash-player-update/)
 • Hands-On Review of Oral-B's iPhone-Connected Bluetooth Smart Toothbrush (http://www.macrumors.com/2015/02/06/oral-b-pro-smart-toothbrush-review/)
 • Philips Pulls Defective 1.7.1 Hue App Update After Crashing Reports [Update: Fixed] (http://www.macrumors.com/2015/02/06/philips-hue-app-crashing/)
 • 'ControlAir' App Brings Finger Gesture Controls to Mac (http://www.macrumors.com/2015/02/06/controlair-gesture-controls-mac/)
 • SwiftKey Keyboard for iOS Updated With Emoji, Flow Typing on iPad (http://www.macrumors.com/2015/02/05/swiftkey-keyboard-updated-with-emoji/)
 • FiftyThree Makes All Drawing Tools in 'Paper' iPad App Free of Charge (http://www.macrumors.com/2015/02/05/paper-fiftythree-free/)
 • 'Tweetbot 2' Yosemite Update in the Works, Will Be Available for Free (http://www.macrumors.com/2015/02/04/tweetbot-2-for-yosemite-coming/)
<img width='1' height='1' src='http://rss.feedsportal.com/c/35070/f/648327/s/432e8581/sc/15/mf.gif' border='0'/><br clear='all'/>

<a href="http://da.feedsportal.com/r/218611511137/u/49/f/648327/c/35070/s/432e8581/sc/15/rc/1/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/218611511137/u/49/f/648327/c/35070/s/432e8581/sc/15/rc/1/rc.img" border="0"/>[/url]
<a href="http://da.feedsportal.com/r/218611511137/u/49/f/648327/c/35070/s/432e8581/sc/15/rc/2/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/218611511137/u/49/f/648327/c/35070/s/432e8581/sc/15/rc/2/rc.img" border="0"/>[/url]
<a href="http://da.feedsportal.com/r/218611511137/u/49/f/648327/c/35070/s/432e8581/sc/15/rc/3/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/218611511137/u/49/f/648327/c/35070/s/432e8581/sc/15/rc/3/rc.img" border="0"/>[/url]

<img src="http://da.feedsportal.com/r/218611511137/u/49/f/648327/c/35070/s/432e8581/sc/15/a2.img" border="0"/> (http://da.feedsportal.com/r/218611511137/u/49/f/648327/c/35070/s/432e8581/sc/15/a2.htm)<img width="1" height="1" src="http://pi.feedsportal.com/r/218611511137/u/49/f/648327/c/35070/s/432e8581/sc/15/a2t.img" border="0"/><div class="feedflare">
<img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=yIl2AUoC8zA" border="0"></img> (http://feeds.macrumors.com/~ff/MacRumors-Front?a=Lk4-2KuNniw:c3dxK5oNqSU:yIl2AUoC8zA) <img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=6W8y8wAjSf4" border="0"></img> (http://feeds.macrumors.com/~ff/MacRumors-Front?a=Lk4-2KuNniw:c3dxK5oNqSU:6W8y8wAjSf4) <img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=qj6IDK7rITs" border="0"></img> (http://feeds.macrumors.com/~ff/MacRumors-Front?a=Lk4-2KuNniw:c3dxK5oNqSU:qj6IDK7rITs)
</div><img src="//feeds.feedburner.com/~r/MacRumors-Front/~4/Lk4-2KuNniw" height="1" width="1" alt=""/>

Source: Apple Debuts Music-Themed iPad Air 2 Ad Ahead of Grammy Awards (http://www.macrumors.com/2015/02/08/apple-ipad-grammys/)