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Title: Mobile ads now generate almost 75 percent of Facebook's revenue Post by: HCK on April 23, 2015, 09:00:09 pm Mobile ads now generate almost 75 percent of Facebook's revenue
<article> <section class="page"> <p> Facebook continued growing its business with ads placed on small screens last quarter, when it generated 73 percent of its sales from mobile ads.</p><p> Facebook’s total first-quarter revenue was $3.54 billion, up more than 40 percent (http://investor.fb.com/releasedetail.cfm?ReleaseID=908022) from a year earlier, the company reported Wednesday. That was a bit less than the consensus analyst estimate of $3.56 billion, as polled by Thomson Reuters.</p><p> With a trove of personal data on its billion-plus members—many of whom now log in from their smartphones—Facebook’s mobile ad business has become a powerhouse.</p><p> During the quarter, which ended March 31, Facebook grew its mobile ad sales by 59 percent to $2.59 billion. After going public in mid-2012, Facebook faced questions from investors over its ability to grow its business on mobile, but the company eventually dispelled those doubts.</p><p class="jumpTag"><a href="/article/2913712/mobile-ads-now-generate-almost-75-percent-of-facebooks-revenue.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Mobile ads now generate almost 75 percent of Facebook's revenue (http://www.macworld.com/article/2913712/mobile-ads-now-generate-almost-75-percent-of-facebooks-revenue.html#tk.rss_all) |