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iTunes Store Facilitating Donations to Support Nepal Earthquake Relief Efforts

Apple today rolled out a feature through the iTunes Store that allows users to <a href="itmss://buy.itunes.apple.com/WebObjects/MZFinance.woa/wa/buyCharityGiftWizard">contribute to the American Red Cross[/url] in support of relief efforts following the Nepal earthquake (http://www.nytimes.com/2015/04/27/world/asia/nepal-earthquake-katmandu.html) that has killed over 2,400 people.
 
 (http://cdn.macrumors.com/article-new/2015/04/itunes_nepal_earthquake.jpg)
 The feature leverages the hundreds of millions of credit cards already on file to allow iTunes users to easily donate $5, $10, $25, $50, $100, or $200 to the relief efforts. Apple will be passing along 100 percent of the donations to the Red Cross.
 
 <center><blockquote class="twitter-tweet" data-cards="hidden" lang="en"><p>Aid NepalDonate in iTunes#iTunes (https://twitter.com/hashtag/iTunes?src=hash) #Nepal (https://twitter.com/hashtag/Nepal?src=hash) #NepalEarthquake (https://twitter.com/hashtag/NepalEarthquake?src=hash) pic.twitter.com/s9seJp8RZV (http://t.co/s9seJp8RZV)</p>— Philip Schiller (@pschiller) April 26, 2015 (https://twitter.com/pschiller/status/592369609933598720) <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></center>
 This is not the first time Apple has used to iTunes Store to raise money for charity, with the company most recently raising money for City of Hope (http://www.macrumors.com/2014/10/01/itunes-store-donations-city-of-hope/) last October. Other previous relief effort fundraising campaigns have included the 2013 Philippine typhoon (http://www.macrumors.com/2013/11/12/itunes-store-now-accepting-donations-for-philippine-typhoon-relief/), the 2011 Japanese earthquake and tsunami (http://www.macrumors.com/2011/03/14/apple-accepting-red-cross-donations-on-itunes-for-japanese-relief-efforts/), and the 2010 Haitian earthquake (http://www.macrumors.com/2010/01/15/itunes-store-facilitating-red-cross-donations-for-haitian-earthquake-relief/).
 
 
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Source: iTunes Store Facilitating Donations to Support Nepal Earthquake Relief Efforts (http://www.macrumors.com/2015/04/26/itunes-nepal-earthquake-relief/)