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Title: Apple acquires Metaio with a view to augmented reality Post by: HCK on May 30, 2015, 09:00:11 pm Apple acquires Metaio with a view to augmented reality
<article> <section class="page"> <p>Apple has taken a big step into augmented reality by acquiring Metaio, a German company whose technology has been used by Macy’s, BMW and furniture retailer Ikea.</p><p>Augmented reality systems add information to a user’s view of the world to help them do things like work, shop or drive. Whereas virtual reality makes it look like you’re in a different place, AR allows you to be more informed about your actual surroundings.</p><p>BMW has demonstrated glasses (http://www.cio.com/article/2917194/wearable-technology/bmw-does-in-car-augmented-reality.html) that display navigation data and other travel information, and link up with cameras on the outside of a car, to let a driver see “through” the vehicle for tasks like parking. A startup called Augment (http://www.networkworld.com/article/2358175/data-center/how-augmented-reality-wants-to-help-you-shop.html) offers software for iOS and Android that lets users visualize 3D renderings within the space in front of them, for jobs like designing store displays.</p><p class="jumpTag"><a href="/article/2928412/apple-acquires-metaio-with-a-view-to-augmented-reality.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Apple acquires Metaio with a view to augmented reality (http://www.macworld.com/article/2928412/apple-acquires-metaio-with-a-view-to-augmented-reality.html#tk.rss_all) |