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Phil Schiller of Apple talks iPhone storage, design trade-offs and USB-C ports

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com/phil-schiller-apple-talks-iphone-storage-design-tradeoffs-and-usb-c' title="Phil Schiller of Apple talks iPhone storage, design trade-offs and USB-C ports"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/06/phil-schiller-daring-fireball-talk-show-hero_0.jpg?itok=eLUm27tZ' />[/url]</p> <p class="intro">Apple SVP Phil Schiller sat down with Daring Fireball on the side of the company's WWDC event to talk about a handful of topics, including iPhone storage and design trade-offs.</p> <!--break--> <p>John Gruber from Daring Fireball asked Phil Schiller (http://www.imore.com/phil-schiller) a handful of questions, including one about storage (or lack of) on entry products and whether the company would look to increase the amount available from 16GB. Schiller noted in a response that cloud storage is offering a solution to low amounts of storage on hardware:</p>

<p>"The belief is more and more as we use iCloud services for documents and our photos and videos and music. That perhaps the most price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load."</p>

<p>As well as storage limitation concerns, Apple's Phil Schiller went into detail about how the company weighs up battery life with thickness of a product. He believe Apple has the right balance, taking into account the thickness, size and weight to reach a sweet spot. Schiller wants Apple to take risks and be bold.</p> <p>This is exactly what the company did with the recent MacBook (http://www.imore.com/macbook) update that brought with it a single USB-C port. The laptop is so thin that the combined port is a trade-off for the extra portability, and while it somewhat limits the expansion on the device, there are always options and solutions available to connect a million peripherals.</p>

<p>"If all we do is an incremental, slight change, where's the excitement? We need to take risks. That's the Apple I want — I want an Apple that's bold and taking risks and being aggressive."</p>

<p>It's noted that the full interview will be published on the Daring Fireball website (http://daringfireball.net/live/) soon. Be sure to check out our WWDC coverage (http://www.imore.com/wwdc-2015) for more details from the event.</p> <p>Via: The Verge (http://www.theverge.com/2015/6/9/8755511/phil-schiller-john-gruber-interview)</p> </div></div></div><img width='1' height='1' src='(http://tipb.com.feedsportal.com/c/33998/f/616881/s/471a21be/sc/28/mf.gif)' border='0'/><br clear='all'/>

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Source: Phil Schiller of Apple talks iPhone storage, design trade-offs and USB-C ports (http://feedproxy.google.com/~r/TheIphoneBlog/~3/Cwyf_vJotHc/story01.htm)