|
Title: Beats Electronics failed to help Apple Music take on home audio streaming Post by: HCK on June 16, 2015, 03:00:12 am Beats Electronics failed to help Apple Music take on home audio streaming
<article> <section class="page"> <p> In an alternate reality, you would have been able to stream Apple Music directly on a all-new Wi-Fi home speaker system designed by Beats Electronics. Now that product has either been killed by Apple or been put on hiatus, depending on who you ask.</p><p> A new report in Variety (http://variety.com/2015/digital/news/apple-musics-missing-link-how-beats-electronics-fumbled-its-sonos-killer-exclusive-1201516865/) claims that Beats Electronics was working on a Wi-Fi-connected home speaker that could be used to stream music directly from the Internet. This new Beats speaker was intended as part of the larger home entertainment strategy involving Apple Music, the new streaming service that Tim Cook announced earlier this week at WWDC (http://www.macworld.com/article/2932738/apple-music-turns-itunes-into-a-streaming-service.html). But Apple killed the product before its expected release date: the 2014 holiday season. Without the new Beats speaker, however, that strategy is currently in “limbo,” according to unnamed sources. Apple acquired Beats (http://www.macworld.com/article/2190342/apple-officially-acquires-beats-for-3-billion.html) (the headphone maker and the streaming service) for $3 billion in 2013.</p><p class="jumpTag"><a href="/article/2935600/beats-electronics-failed-to-help-apple-music-take-on-home-audio-streaming.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Beats Electronics failed to help Apple Music take on home audio streaming (http://www.macworld.com/article/2935600/beats-electronics-failed-to-help-apple-music-take-on-home-audio-streaming.html#tk.rss_all) |