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Title: Facebook tests buy button on Pages to help small businesses sell you stuff Post by: HCK on July 18, 2015, 09:00:12 am Facebook tests buy button on Pages to help small businesses sell you stuff
<article> <section class="page"> <p> If it seems like every social network wants you to buy more stuff, well, you’re not completely off-base. Now those efforts are moving beyond ads into actual buy buttons, with Pinterest (https://about.pinterest.com/en/buy-it) and Twitter piloting efforts to let you buy items straight from your main feed. Facebook is putting its own spin on the shoppable social network by turning Facebook Pages into their own storefronts.</p><p> Facebook has tested buy buttons attached to sponsored posts in your News Feed, but this new initiative lets businesses turn their pages into e-commerce sites, Buzzfeed reported Wednesday (http://www.buzzfeed.com/alexkantrowitz/facebook-takes-big-step-forward-on-commerce-builds-shops-int#.ilppgw5pol). The move gives businesses a way to monetize their Facebook pages without paying for sponsored posts, and because every step of the transaction is hosted within Facebook, buying an item will presumably be easier for shoppers. Facebook is testing the initiative with a limited number of businesses, and hasn’t yet shared the names of those businesses.</p><p class="jumpTag"><a href="/article/2948965/social-media/facebook-tests-buy-button-on-pages-to-help-small-businesses-sell-you-stuff.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Facebook tests buy button on Pages to help small businesses sell you stuff (http://www.macworld.com/article/2948965/social-media/facebook-tests-buy-button-on-pages-to-help-small-businesses-sell-you-stuff.html#tk.rss_all) |