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The average mobile YouTube session is now 40 minutes

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<p>Why stop your video for a snack, or when nature calls, when you’ve got a smartphone?</p><p>On mobile devices, the average length of a viewing session on YouTube is now more than 40 minutes, Google reported Thursday. That’s double what it was last year, CFO Ruth Porat said during the company’s quarterly earnings call.</p><p>Google didn’t say what types of video people are watching for that long of a stretch. You can imagine how individual music videos, movie trailers, and tutorials (https://www.youtube.com/watch?v=vkffI7xuRHc) could add up throughout the day, but the fact that Google’s figure is for uninterrupted viewing shows how popular it’s become to watch video on mobile devices.</p><p class="jumpTag"><a href="/article/2949472/streaming-services/the-average-mobile-youtube-session-is-now-40-minutes-google-says.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

Source: The average mobile YouTube session is now 40 minutes (http://www.macworld.com/article/2949472/streaming-services/the-average-mobile-youtube-session-is-now-40-minutes-google-says.html#tk.rss_all)